Strategy

Why are companies turning to branded content?

#200067997-001 / gettyimages.com Branded content is currently having a real impact on the marketing world. In fact, you’ve probably watched or read some branded content in the last day or so, whether you’re aware of it or not. The concept is taking off to such a degree that many big firms are looking to incorporate… read more →

Get Results With a Small Internet Marketing Budget

Even if you have a small marketing budget, don’t let this discourage you from succeeding in the online realm—you can thrive, you simply have to be more creative with you’re funds. Your focus should be on efficiency and results. By trying a few different methods you’ll be able to see what works best and optimize… read more →

Slow and Steady Wins the Race

There’s a lot of talk about how to rank your website nowadays. With all the algorithm changes currently happening, Google is getting stricter on how they rank websites, and what you must be doing in order to see good results. The last thing you want is for your website to disappear from the search engines!… read more →

Why does your company need a content strategy?

If you take a look at marketing magazines or those websites that are devoted to the ever-changing world of search algorithms, you’ll notice a phrase that gets mentioned a lot: “Content is king”. Search engines such as Google and Bing have shifted their focus in the last few years and now reward websites with higher… read more →