How is Social Media affecting the average SMB?

If used in the right way, social media can be a valuable marketing tool for an SMB. Some of these businesses are starting to pick up on its benefits already. In fact, small businesses are more likely to use inexpensive methods such as social media and word-of-mouth to market their brand due to their limited… read more →

Content Marketing Essentials: Three Steps to Consistently Effective Content

It was once limited to customer magazines and direct mail, but content marketing today is a wide-ranging operation for many businesses. In order to stand out in today’s crowded online environment, blogs, email newsletters, articles, social media content, whitepapers, and video have become an important part of every business’ content marketing arsenal. Essentially, there are… read more →

Great content, not links, will make your site a hit

Since Google launched the Panda update back in February 2011, the search engine giant has made a concerted effort to emphasize quality content over back-links. Engaging articles, authoritative reports, videos and infographics are now the order of the day. In fact, they’ve gone as far as to enshrine it in their webmaster help documentation last… read more →

With Increased Content Marketing Demand, Excellent Copywriters Are a Necessity

With a major shift toward high-quality content and subsequent content marketing, brands need to provide content that meets the expectations of their audience. Therefore, great content calls for excellent copywriter’s, who can push a brand message, provide useful guides and tips or talk about a wide-range of products in an interesting manner. We asked Chris… read more →